Why hooks decide everything on TikTok
TikTok is not a feed of ads. It’s a feed where ads are tolerated for as long as the first 1.5 seconds earn the swipe. That’s the entire mechanic. If the hook drops the bounce-rate below the placement’s baseline, the algorithm rewards you with cheap reach. Above it, every euro is a tax.
So we don’t pitch “creative concepts”. We pitch hooks — short, testable openings that either earn the next two seconds of attention or don’t. Everything downstream (story, product reveal, CTA) is a function of which hook ranked, not which one the brief promised.
The cheapest creative is the one that never has to be defended in a meeting. Test wide, kill fast, scale narrow.
How our pipeline runs
One delivery per week, regardless of whether it’s a launch month or a steady-state retainer. The cadence is the point — clients who ship 8 hooks every Monday for three months out-perform clients who ship 30 once a quarter, every time.
- Monday — concept board with 12–20 hook variants, ranked by predicted retention
- Tuesday–Wednesday — production: AI-assisted edits, b-roll, captions, sound
- Thursday — QA, captions check, brand-safety pass
- Friday — handoff in your asset folder of choice (Drive, Frame.io, S3)
- +7 days — read the data, kill bottom-quartile, brief next week’s batch off the winners
What you actually get
A typical month with us:
- 40–60 vertical TikTok-native cuts (9:16, 15–45s)
- 3–5 hook frameworks per concept, so the media buyer can mix-and-match without going back to brief
- Captions and overlays in every cut, in the brand voice
- Sound design on hot trending audio where it lands; original mixes where it doesn’t
- Weekly “what worked” note — one page, no jargon, sent before the next batch starts
Who this is for
This service fits brands that already spend on paid social and want the creative side to stop being the bottleneck. We’re a good fit if any of these sound familiar:
- You’re running ads but the same three creatives have been live for two months
- Your in-house team produces good work but can’t hit weekly volume
- You need a partner who reads the dashboard, not just the brief
If you’re launching from zero with no media-buyer in place, take a look at our lead-gen service instead — it bundles the funnel so you don’t have to assemble it.
FAQ
Do you work with founders or only with marketing teams?
Both, but the engagement looks different. Founders get more of our time on briefing; marketing teams get more on volume.
Do you handle the media buy too?
Only as part of our lead-gen service. For creative-only retainers we plug into your existing buyer.
What does it cost?
Retainers start where ad spend justifies a weekly batch — typically from €3,000/month. Fill the intake form and we’ll come back with a number scoped to your situation.